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Toyota warns it ‘cannot survive’ as the next-gen Corolla EV becomes its make-or-break

July 23, 2026 · Electrek · Score: 0

This is a car industry story, not a home energy story, so there's no direct connection to home upgrades or rebates. Here's what happened, in plain terms.

Toyota's chairman, Akio Toyoda, said the company "cannot survive" if it keeps doing things the old way, as it develops the next generation of the Corolla, the best-selling car of all time with over 57 million units sold since it launched 60 years ago. Japanese broadcaster NHK got behind-the-scenes access to Toyota's development site and found engineers openly worried about falling behind Chinese automakers like BYD.

The new Corolla will be built on a platform flexible enough to support a fully electric version, a plug-in hybrid, a regular hybrid, or a gas engine, depending on the market. Toyota showed several body styles under development, including a sedan, hatchback, crossover, and a sportier GR version. No release date was given.

This follows Toyota's recent cancellation of the Lexus LF-ZC, a flagship electric model that was supposed to debut new battery and manufacturing technology. Meanwhile, BYD's CEO has said he expects the company to become the world's largest automaker within five years.

For homeowners, this is simply a sign of how automakers are jockeying for position as electric vehicles become more common — worth knowing if you're weighing an EV purchase alongside a home charger or solar setup, but it doesn't change any rebate or incentive program on its own.

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