Solar Power World’s parent company, WTWH Media, rebrands as Arrowfly

This is a business news item with no real bearing on your home or any energy upgrade plans. Solar Power World's parent company, WTWH Media, has renamed itself Arrowfly. The publication Solar Power World itself is not changing — same site, same editorial staff, same coverage of solar and storage industry news. The only visible change for readers is that staff email addresses now end in "arrowfly.com" instead of the old domain.

Arrowfly describes itself as a media, events, and marketing company serving professionals in three areas: engineering, healthcare and life sciences, and food, retail and hospitality. Its portfolio includes more than 40 industry publications and over 45 trade events. The company says its trade journalism, executive forums, and conferences will continue as before, just under the new corporate name.

For a homeowner researching solar panels, heat pumps, or other efficiency upgrades, this news doesn't change anything about pricing, rebates, incentives, or available technology. It's a corporate rebranding announcement, not a shift in policy, products, or programs. If you've been using Solar Power World as a resource for industry news, it will keep operating under that same name and web address — only the company that owns it has a new label. There's nothing here that affects your own rebate eligibility, contractor choices, or upgrade timeline.