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From Recruiting to Reviews: Inside Atticman’s Growth Strategy

September 14, 2026 · ACHR News · Score: 37

This one is more about how a heating and cooling company runs its business than about anything homeowners can act on. Mario Lopez, owner of Atticman Heating, Air Conditioning, and Insulation in Sacramento, talked on a podcast about how his company has grown since he started it in 2015. His approach centers on hiring and training people continuously, rather than waiting for already-experienced technicians to show up looking for work.

Lopez also described a two-speed approach to customer service: the company moves fast when responding to leads and finishing jobs, but slows down during the actual service visit to focus on building a relationship with the customer and improving their experience.

There's no new program, rebate, or technology here that changes what an upgrade might cost or how to qualify for one. It's a look inside how one contractor thinks about staffing and customer service, which mostly matters if you're evaluating who to hire for heating, cooling, or insulation work and want a sense of what a growth-focused company prioritizes — quick response times and attentive in-home visits, in this case.

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