Aurora Solar launches online marketplace to provide home solar estimates

A company called Aurora Solar, whose design software is already used by many solar installers, has launched an online tool for homeowners to get rough estimates on rooftop solar. You enter your address and average electricity bill, and it shows an estimated system size in kilowatts, battery storage size in kilowatt-hours, cost per watt, and projected savings and payback time. In some areas, it also shows estimated monthly payments if you financed the system with a solar loan or a power-purchase agreement, where you pay for the electricity a company's panels produce rather than owning the system outright. You can adjust the system size to see how costs and savings change, and chat with an AI assistant or call for live help. Aurora says these are non-binding estimates that an installer would confirm with an actual visit to your home.

The tool is available at quote.aurorasolar.com and joins other online solar quote sites like EnergySage, Electrum, and SolarReviews. Coverage varies by location — some areas show quotes from several competing installers, others show few or none.

The launch comes as solar companies look for ways to cut costs after the federal 25D solar tax credit ended at the end of 2025. Industry data cited alongside the announcement shows that labor, overhead, and customer acquisition — the cost of finding and signing up customers — make up a large share of a typical solar installation's price, so tools like this are partly aimed at lowering that cost by connecting homeowners and installers more directly.